Saturday, June 21, 2008

INTRODUCING FRIDAY'S CHILD

Who has more personality than kids?

Who expresses their personality more than kids?

But walk up and down the aisles of the typical children's clothier, and you ask: why is there so very little personality to be found in the rack upon rack, stack upon stack of solids and stripes?

Where's the creative, expressive, colorful, emotional, artistic, artsy, hip, hippie, fun and cool children's clothing — the kind of cool clothing that reflects my cool kid?

We wondered that, too. That's why we've created Friday's Child.

Friday's Child is a new children's clothing concept, and the concept is simply this: Friday's Child is where you'll find (finally!) clothes as cool as your kids.

That means you won't find bland, boring, box-mall apparel anywhere in, around or near Friday's Child. But instead, you'll find the most creative, expressive, artsy, pretty, fun, hip, colorful and cool infant, toddler, girlwear and boywear — anywhere.

Friday's Child. Opening this summer on Sanibel Island, Florida. On the internet at www.TGIFchild.com. And, we hope, coming soon to a cool place near you.

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